PurpleRibbon

A dedicated cancer care company specializing in providing holistic in-home health care services.

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Overview

The brand wanted to build a supportive cancer community on Instagram, create visually appealing and informative content, maintain a consistent posting schedule, feature inspiring survivor stories, collaborate with healthcare experts, and foster active engagement.

Approach

Concepted and executed an organic content strategy that reached over 43.8K people.
Developed and executed a giveaway campaign and reached 34.5K people and boosted Instagram followers by 30%.
Designed 50+ custom Instagram stories increasing the profile visits by 43% and post frequency by 5.5%.
Posted reels and carousels daily to ensure consistent engagement with the audience.
Outreached and collaborated with 10+ cancer survivors and healthcare experts to create valuable content that increased reach by 108%.
Edited cancer survivor story reels with an average reach of 2K per reel.
Wrote captions that were relevant to the content and resonated with the audience.
Managed all comments and questions directly through Instagram.

Concepted and executed an organic content strategy that reached over 43.8K people.
Developed and executed a giveaway campaign and reached 34.5K people and boosted Instagram followers by 30%.
Designed 50+ custom Instagram stories increasing the profile visits by 43% and post frequency by 5.5%.
Posted reels and carousels daily to ensure consistent engagement with the audience.
Outreached and collaborated with 10+ cancer survivors and healthcare experts to create valuable content that increased reach by 108%.
Edited cancer survivor story reels with an average reach of 2K per reel.
Wrote captions that were relevant to the content and resonated with the audience.
Managed all comments and questions directly through Instagram.