The brand wanted to revamp their Instagram page into a lively and Gen Z-centric hub, embracing vibrant colors and aesthetics. The content to be more engaging, relatable, and visually pleasing, a consistent posting schedule with interactive stories to keep their audience engaged. Collaborations for exciting giveaway campaigns were also a priority to boost followers.
Contributed to developing and implementing content strategies that resulted in a 37% increase in organic reach and 76% increase in paid reach.
Increased story posting frequency by 39% and designed 50+ interactive and informative stories, which contributed to the 10% increase in profile visits.
Outreached and collaborated with 2 brands for a giveaway with the highest reach in the last 6 months, which further contributed to the 150% increase in followers.
Posted reels and carousels daily to ensure consistent engagement with the audience.
Wrote captions that were relevant to the content and resonated with the audience.
Managed all comments and questions directly through Instagram.
Story design
